Tuesday, June 16, 2009

Genius.

Perfect day to be at home just lounging. Big, fat raindrops are falling from the sky outside.
I decided to go on the internet and look for anything fun. I came across a very interesting commercial that i absolutely love.

It was introduced to me by Ian 4 years ago. As soon as it was done, it became my favorite commercial ever made. A few others have made it pretty close, but i think it's safe to say that it's the most genius thing i have ever laid eyes on.

Absolutely FRESH.



It is very important that you understand:
No computer graphics or digital tricks have been used in the making of this film. Everything shown happened in real time, exactly as you see it.

It took 606 takes to get it right.
The other 605 times, something minor would go wrong, they would set it up all over again and start from the beginning.

Shooting was done night and day. Including the full engineering of the sequence, it took 3 months to complete the project... and 6 million dollars.

2 Honda Accords were disassembled by the Filmmakers to produce this film. That's 2 HAND MADE Accords- 2 out of which there are ONLY 6 in the world. Everything in the film (aside from the wall, floor, ramp & complete Honda Accord) are from those 2 cars.

GENIUS. i love it.

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